A) Purpose
To provide items of general convenience to the public primarily food. Though it also includes items such as Televisions, mobile phones, clothing as well as even providing a banking service.
B) Visitor Needs
The visitor needs are simply to provided the desired items to the public. For example at Christmas time the main homepage is filled with adverts related to Christmas advertising Wines and Turkey as well as deals on technology. There is even a tab included on the navigation bar labelled Christmas which links to a page mainly on the subject of food including recipes and food inspiration, there is even such details as to a calendar.
Information will primarily be obtained through adverts as to deals and but is also obtained through using the navigation bar and browsing the categories provided which will narrow down your search for your desired item.
Purchase products
To purchase a product first you must register with Sainsbury's providing details such as your credit card debit card or an other source of payment. To register a button is located in the top right of the of the website under the search bar and next to "My Account".
Once logged in a you will be provided with a online "basket" or "cart" which will provide you with a total of your spending's.
You will then navigate the website using either the navigation bar, drop down boxes or the search bar. Buying products can be a simple as clicking a buy now located under the product
or a detailed list of products providing quantity, weight and price as well as filters to narrow down brands.
User Trust
User trust is mainly established through regular use of the website. Though details like layout and adverts can have a big impact for example adverts are phrases a certain way to sound friendly but not forceful for example the "Great Offers" segment. Which offers a suggestion that you could save money on certain brands. Which is not forceful but offers a friendly suggestion like if a friend were to recommend an item, this establishes a stronger trust in the website.
User trust is also established the competence of the design and how helpful it is. This can be seen through the website with such features as "Store Locator" which provided a simple method of finding a Sainsbury's near you. It is also seen through the use of categorisation which is essential to any website but for a commercial website is very important so that your shopping can be done quickly and effectively. Categories such as dividing frozen food and meat and fish are useful so that items can be specifically narrowed down and do not overlap into others which would make your shopping experience unpleasant having to find which category your wanted item falls under, though this cane be solved through using the search bar.
C) Information Flow
The layout like many websites is mainly built of bars and interactive boxes. Some bigger than others depending on which ones the producer wants to prioritize in the flow of information.
The boxes seem to be divided into 3x3 grids though as the page goes down the boxes divide even more. This is so that the graphics at the top of the page are seen the easiest since they take priority over the other graphics.
However like all websites it retains a layout that is recognised by all users featuring all navigation at the top of the page, even if it is not the largest/ or more advertised feature on the page.
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The Navigation bar is not as noticeable as other graphics and seems to be included in the dividers that separate the adverts. When you hover other the bar a drop down box appears that further divided items into categories, creating a new flow of information.
General navigation is found through the page since each graphic links to another page whether this will be directly to a product or to a section; for example "special spirits" links to the wine on offer not a single product.
D) Features
The website features include:
- Navigation Bar
- Search Bar
- Drop Down Boxes
- Sliding Graphics
- Adverts
- Links
Exclusive features:
- Store Locator
- Inspirations
- Banking
E) Benefits
The general benefit of using the Sainsbury's website as opposed to visiting the store in person is the fact that you don't have to go to the store and instead is brought to you via a Sainsbury's own courier service.
It also provides a place to do banking with Sainsbury's so all your financials fall under Sainsbury's meaning you will not have to visit other banks/stores to do you banking; instead you can do everything through Sainsbury's.
Though other advantages that are included are through the add-ons that are provided. For example the links to such features as "Christmas Inspiration" a feature that will not be attained in store. This feature includes recipes, decoration, games and other content that would not be provided be visiting the store.
F) Content
The content of the website is mainly built of adverts of a range of products. Though Sainsbury's is mainly a food store that supplies groceries and meat, over time has come to provided products that are of general convenience and products that are simply expensive or will sell as an ulterior interest of the buyer.
This is seen through section such as technology, though they will not provided a range of technology that will be supplied by such stores as Curry's they provided technology like TVs and phones which are the most common pieces of technology bought selling the most units.
Techniques of selling items often fall around the time of year. For example it is Christmas time and the majority of the website takes advantage of this providing features that would not be found at other times of year for example "Christmas Ideas". This means that items like wine (and other drinks) that would be bought in bulk due to the time of year will take priority and will possibly feature some sort of deal. This is seen as it is the main focal point of the website been the largest advert on the page.
A) Purpose
To provides a banking service for the general public. As well as careers paths and an investment system.
B) Visitor Needs
When entering the website it is mainly built of adverts that advertises themselves to newer customers. Though adverts further down provided more relevant information for reoccurring users.
Though like all websites it features a navigation bar, though not the most noticeable the websites home page design is mainly built around the advertising of the bank to newer customers.
For reoccurring user a button in the top right links people to the pages that allow people to use their banking services.
Purchase products
products will be mainly purchased through the banking sections. Sections like investments and career paths will follow a similar process, though will not be as direct.
User Trust
User trust is mainly established through regular use of the website. Though details like layout and adverts can have a big impact for example adverts are phrases a certain way to sound friendly but not forceful for example "Respect" and other phrases like "We know..." which builds trust within the website as it is a friendly service that pretends that it knows you like a friend.
C) Information Flow
Information is something this page lacks. It is mostly built up of adverts, graphics and links to other pages. The website provides information through these adverts. For example "leading entrepreneurship focus" bellows this we have a brief paragraph and a link to watch videos this would then lead you to videos about entrepreneurship that is separate from the main page creating a flow of information.
A flow of information is also found through the drop down navigation bar, this drop down opens more links to other pages and also provides some information and a picture, helping to deliver a clearer message.
Information is also provided at the bottom of the page with 3 boxes each leading to different services Barclays offers. If we click on "For Individuals" we are lead to a new page with other services providing the services for individuals only. This page has significantly more information than the previous. This new flow of information has provided us with a list of products meaning that the navigation of the website has succeeded in it's purpose.
D) Features
The website features include:
- Navigation Bar
- Search Bar
- Drop Down Boxes
- Sliding Graphics
- Adverts
- Links
Exclusive features:
- UK Online Banking
- Citizenship
- Careers
- Investments
E) Benefits
The websites benefits of this website is that it provides an easily navigational website for when you are looking for what products/services Barclays offers, making it easier for you to put yourself into categories and follow relevant information.
F) Content
The content of the website is built of self-promotional material advertising the services and products that Barclays offers. Though the website is not full of content it has a main graphic that takes up the majority of the page, creating a minimalistic approach to the website.
Also lots of the content provides external links that will take you to online banking or their other website. Again this means that the website is not cluttered with content and is a minimalistic approach.
3. GAME
A) Purpose
To provided a service of buying and selling video games to a customer across all platforms.
B) Visitor Needs
The visitor needs are to provide are place where customers can by video games, accessories and other equipment for their video games across all platforms. For example the main navigation is divided into the platforms and when hovered over a drop down box appears that shows the categories available under that platforms usually consisting of the console itself, games available for it, network features etc.
Information will primarily be obtained through adverts as to deals, but is also obtained through using the navigation bar and browsing the categories provided which will narrow down your search for your desired item. Main adverts are for the latest releases for example limited edition offers for the latest releases for example "The Order 1886 limited edition" is advertised as the main graphic and positioned as the main focal point.
Purchase products
To purchase a product first you must register with GAME providing details such as your credit card debit card or an other source of payment. To register a button is located in the top right of the of the website next to the search bar and next to "My basket".
Once logged in a you will be provided with a online "basket" or "cart" which will provide you with a total of your spending's.
You will then navigate the website using either the navigation bar, drop down boxes or the search bar. Buying products can be a simple as clicking a buy now located on the right hand side of the page. There is also options to switch platform and also the condition from new to pre-owned.
User Trust
User trust is mainly established through regular use of the website. The website has a minimalistic design using long bars and boxes with little filling but retains a standard form of design similar to design such as IGN. This could be used as a psychological feature presenting a itself like a video game news website that will more than likely already have established trust with the user. This means that the user is familiar with the design and can navigate it easily which will further establish trust within the website.
C) Information Flow
The layout like many websites is mainly built of bars and interactive boxes. Some bigger than others depending on which ones the producer wants to prioritize in the flow of information. As previously mentioned it has a design that is already used on other websites as it is a trusted and effective design with easy navigation.
The design consists of 3 bars laid across the top of the page which features the logo, search bar, account/basket details, help etc. Underneath there is the division of the platforms and under that we have further division of deals and other products available. These bars provide all of the features of the website within theses boxes allowing the websites main source of information to flow through these boxes.
On the main page we have underneath the navigation boxes that are divided into grids ranging form 1 long box to 3 boxes displaying deals and other offers. As the page goes down the boxes divide even more. This is so that the graphics at the top of the page are seen the easiest since they take priority over the other graphics and forms of navigation.
However like all websites it retains a layout that is recognised by all users featuring all navigation at the top of the page, even if it is not the largest/ or more advertised feature on the page.
Information is also provided at the bottom of the page such as products, services and payments methods. The information provided is to present details that are to do with payments and services which will be covered when registering.
D) Features
- Store locator
- Buy new games
- Buy pre-owned games
- Preorder
- Trade in
- Market place
- Gift cards
- Downloads
E) Benefits
The benefits of GAME are that it provides you with an online service to buy new, second hand, and pre-order video games across all current generation video game consoles. As well as been able to sell your old games and accessories online. As well as exclusive deals to GAME that can include extra content in a game (DLC) or discounts and deals.
F) Content
The content of the website is mainly built of adverts of a video game products. Whether this be the games themselves, the consoles, accessories or other gaming equipment. Which are mostly deals/discounts but also features adverts like limited editions/ exclusive to GAME products since these will not be found elsewhere these deals will often feature in the main sliding graphic.
These will be chosen based latest release and current trends in video games based on the attention from the video game community. For example every year video game companies/publishers will releases the latest game of their franchise (around October) whether this be Assassin's Creed or Call of Duty, so adverts in early march (or when ever they are announced) pre-order adverts will mainly be advertised on the website homepage.
4. Amazon
A) Purpose
To provide a online service of buying a variety of items that range from books to clothing to computers.
B) Visitor Needs
When the customer enters the website the customer will look immediately for the search bar so that they can search for the items they desire. Therefore a search bar with a precise method of categorisation are required. When entering the website a search bar is present along with methods to sign in and access other services (left hand side box). Adverts for deals are located on the right hand side of the page in a column and also and interactive advert under the search bar (been the main graphic for the page).
Also sales and "What Other Customer Are Looking At Right Now" is a advertising method of showing what it the most popular items and what could be a deal. These categories displayed change from each time the website is opened and it will also respond to your internet history posting items that are relevant to you.
Purchase Products
The user can purchase products from the main page if they wish under the section "What Other Customers Are Looking At Right Now", however you will primarily use the search bar that stems across the top of the page. Once you have types that in you can them use the drop down box to search under a category for example "DVD's & Blu-ray's". First though you will have to sign into an Amazon account which is located next to the search bar on the right.
When buying the product you can chose to look at the offers from other sellers under "36 New..." or 2 Used from..." and also from the boxes on the right hand side. To continue shopping (if you want to purchase multiple items) you can "add to cart". This method of purchasing provides an easy flow of information and a quick and precise method of purchasing.
User Trust
User trust will be established by regular use of the website getting to know the layout and trusting the adverts and other material on the website. Due to Amazon easy layout, categorisation and navigation it is easy to establish user trust within the website providing useful services and easy access to a multitude of products.
C) Information Flow
Information flow is primarily through the navigation of the website and how the categorisation is displayed. Also a helpful feature of information flow is predicted products based on your search history, this allows relevant product to be displayed to you and creates a easier and faster use of information to flow to the user. Information is also well displayed when you click on a product displaying the prices, specs of the product allowing the user to easily inspect the product to see if it is the desired item.
The flow of information from the details also provides features like "Frequently bought together" we is a useful feature if you intend to buy a series of items, this service allows a faster way of listing and buying the products. For example if you were to buy book that had two sequel but were listed separately they would be commonly bough together so would be displayed next to each were the user can buy them quicker.
D) Features
- Buy Items
- Sell Items
- Gift Cards
- Amazon Instant Video
- Amazon Prime
- Wish List
- Add to cart
- Review
E) Benefits
The benefits of Amazon are that it provides you with multitude of different products that you can buy from Amazon (and also external sellers through Amazon) along with exclusive services like Amazon Instant Video that provides a legal streaming service for watching movies and TV-shows. Also features like Amazon prime can provide you with a quicker delivery service (though obviously this is a subscription that is a paid service). Other benefits include the easy navigational design of the website creating a useful flow of information and an overall easy service to use.
F) Content
Content of the website mainly consists of advertising products available from Amazon, as previously mentioned this will differ from user to user based on your search history. External adverts are not as common on Amazon, adverts will mainly be for related products and service for example watching a film on the service Amazon Instant Video.
Navigation features are shaped like a right angle placed in the top right stretching across the width of the page and the height of the page. Across the top we have features like for logging in and searching which will be the most commonly clicked places, so they are located together. Down the left side we have the categorisation to look for product under those titles. This will also be a commonly used feature so it located on the left hand side.
The products for sale across the width of the page lower down are divided into a box providing a sample image, price, rating and author/writer/producer/publisher/actor etc. This is so that all the details provided can be easily seen and deconstructed.
5. CEX
8/2
A) Purpose
To provided a service of buying and selling video games, films and technology to a customer.
B) Visitor Needs
When the customer enters the website the customer will look immediately for the search bar so that they can search for the items they desire. Therefore a search bar with a precise method of categorisation is required. When entering the website a search bar is present along with methods to sign in and access other services through the navigation bar or through adverts on the main page. Adverts for deals are located underneath the navigation bar in a divided into three columns and stretch down to the bottom of the page taking up the majority of the homepage
blogs and top sellers are shown on the right hand side of the screen as other features the websites offer.
Purchase Products
The user can purchase products or sell products from the main page if they wish by clicking on the products shown. Though you will mainly use the search bar that stems across the top of the page.
When buying the product it is displayed the price it can be bought or sold for as well as the stock and a description below the products purchase options. Two coloured buttons are shown under the price saying "I want to buy this item" and "I want to sell this item". This allows an easy method of buying and selling products all from one page.
When buying a product you have the option to add to basket though you will need to sign up for an account to both buy and sell items.
User Trust
User trust will be established by regular use of the website getting to know the layout and trusting the adverts and other material on the website.
C) Information Flow
Information flow is primarily through the navigation of the website and how the categorisation is displayed. Also a helpful feature of information flow is changed each time you enter the website, this allows a larger variety of items to be displayed to you and creates a easier and faster use of information to flow to the user. Information is also well displayed when you click on a product displaying the prices and other details of the product allowing the user to easily inspect the product to see if it is the desired item. With the options to both buy and sell.
The flow of information from the details also provides features like "Available here" which displays if you want to by an item in store which stores in the country have this product.
D) Features
- Buy second hand items online
- Sell second hand items online
- Apply for a Job in store
- Available here
E) Benefits
The benefits of CEX is that it provides a cheaper service of buying and selling your stuff regardless of condition. Allowing you to buy second hand products that differ dramatically to brand new items in a variety of different products ranging form DVDs to phones.
F) Content
Content of the website mainly consists of advertising products available from CEX. External adverts are not shown at all. All products advertised are available for CEX and can be bough both online and in store (depending on availability).
Navigation features are positioned in the top right hand corner Stretching horizontally across most of the page. Across the top we have features like for sign in. The search bar is placed underneath the navigation which will be the most commonly clicked places, so they are located together. On the left hand side we have baskets one for selling one for buying as well as links to blogs and top sellers as alternative interests.
The products for sale across the width of the page lower down are divided into a box providing a sample image, price, no. discs and other specs depending on the item. This is so that all the details provided can be easily seen and deconstructed.
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